Case Study: A story about Tenzo & Upham Group

About Upham Group

The Upham Group has refurbished and opened numerous superb pubs and inns across the south of England, where you can taste all of the Upham Brewery beers on draft and enjoy fabulous meals every day of the week.

Upham Group are passionate about making great pubs and inns that people love going to. Since 2012 they have been giving a new lease of life to some wonderful pubs in the south of England. They believe the ingredients are finding great pubs with character, in wonderful locations, sympathetically restoring them to give them a fresh start and then adding a mix of great staff, drink, food and atmosphere to create somewhere that people love to meet, eat, drink and sleep.

Upham Brewery on Southampton

“Definitely the best roast beef dinner we’ve ever had.” — Steve L on Tripadvisor

“I can honestly say that Sunday lunch roast in the Thomas Lord was far and away the very best pub lunch we have ever eaten, and I would unreservedly class it as excellent. It has a great atmosphere and efficient friendly staff.” — Purdeysboss on Tripadvisor

Why they use Tenzo

Upham Group faces the same daily struggles than in any business in the hospitality sector. Robb, chief financial officer of Upham Group, mentioned some of their daily struggles as being:

  • Assess the performance of the staff
  • Insure the consistency of service
  • Respond to clients on their feedbacks (social reviews) to maintain the customer loyalty
  • Give autonomy to the manager of each of the sixteen locations
  • Quickly collect accurate and reliable data from their pubs

They decided to use Tenzo to gather and analyse data as well as having better insights as to the performance of each pub. After a few months of using Tenzo, the main benefits which they underline were:

  • Analyse sales by product item (ex: fish & chips, burgers…)
  • Have access to data that was impossible to see in the POS
  • The ease of access allows to save time and money and to make changes in their menu, opening hours, employee’s schedule…
  • Better forecasting of their sales which causes a better control of stock

“ I would absolutely recommend Tenzo to friends and colleagues in the hospitality sector” — Robb, CFO of Upham Group

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Posted in Business Intelligence, Restaurant, Upham Group, Analytics, Hospitality

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